I’m former managing editor of the Grocer and a freelance journalist, copywriter and comms consultant. I’ve spent (slightly terrifyingly!) over 15 years in journalism, working across my two core specialisms of food & drink and health. In that time, I’ve built up a strong understanding of what works and what doesn’t - and how to tell a story that is both engaging and attention-grabbing, but also backed by real data and insight. I’ve written for titles including The Grocer, Pulse, Drapers, Campaign, The BMJ and The Pharmaceutical Journal, and have also worked as a consultant for Nexus PR, writing white papers and hosting panel sessions.